For six years, I held the position of CEO at Human Touch LLC. Human Touch is the world’s leading designer, developer, producer and distributor of robotic massage chairs and lifestyle seating products.

During my tenure at Human Touch:

SALES increased from a base of $38M to a 5-year annual average of over $100M and

EBITDA grew from a base of $12M to a 5 year annual average of over $20M.

In 2007, even as the retail landscape and wholesale opportunities all over the world were “contracting” dramatically, I delivered sales of $92M and EBITDA of $17M by strategically shifting more of the business from traditional retail to D2C, Salons and International Distribution partners.

“Under Craig Womack’s leadership, Human Touch gained 75% share of its market. Craig transformed an entire retail category from a consumer dismissed novelty to a highly regarded source of retail wellness and lifestyle solutions...”

-David Potter, VP of Design for Human Touch, LLC.


CEO, Human Touch

CEO, Gazoontite

COO, Smith & Hawken

President & COO, The Sharper Image