Craig P. Womack
Driving Sales
D2C
Human Touch:
infomercials
major D2C customers (vitalityweb.com; homeofficesolutions.com; healthyback.com; relaxtheback.com; costco.com)
Smith & Hawken:
20 million catalogs annually
200 seat call center
The Sharper Image:
90 million catalogs annually
300 seat call center
Pioneered selling on the web
infomercials
Traditional Retail
Smith & Hawken:
started with 28 stores - opened 17 stores in 18 months
The Sharper Image:
started with 4 stores - opened 100 over a 13 year period
Pic-A-Dilly:
started with 110 stores - opened 150 stores in 6 years
The Gap:
started with 6 stores - directly responsible for opening 50 stores
-robust and profitable growth in every company
-direct responsibilities at The Sharper Image and Smith & Hawken included all aspects of the retail growth cycle:
finding the locations
negotiating and signing the leases
managing the build-out
supervision of the hiring and training process
responsibility for the results
Global
Human Touch:
major distribution partners in Canada, Australia, UK, France, Germany, Italy, Norway, Sweden, South Africa, Saudi Arabia and Israel
The Sharper Image:
licensees in Australia, France, Germany, Switzerland, Norway, Japan
My professional work experience started with an entry level store management job at The Gap in 1971, grew to several Senior Executive level jobs including 13 years at The Sharper Image where I received several promotions and held the position of COO & President, and most recently I held the role of CEO at Human Touch (a $100+ million dollar manufacturer and global distributor of robotic massage chairs.)